With Sagis’ phenomenal growth, they needed to revamp their online presence to accommodate an expanding portfolio and ensure a seamless user experience. This case study delves into how Sagis Diagnostics partnered with BUILDINGBLOCKS Marketing Solutions (BBMS) to overcome these obstacles and emerge with a stronger brand presence.

Our Client— Sagis Diagnostics:

Today, Sagis is a trusted name in pathology. The company is a physician-led pathology group that provides diagnostic expertise in a variety of fields, including dermatopathology, podiatric pathology, surgical & cytopathology, molecular pathology, and toxicology, to name a few. With a commitment to precision and excellence, it serves as a cornerstone in the medical community, providing vital diagnostic services to nationwide healthcare providers and patients alike.

Check Out Sagis’ New Diagnostic Experts Page!

Their Growth Problem:

As the Sagis team expanded, they became challenged with refreshing their messaging and consolidating their website and online presence to innovate, adapt, and best reflect and incorporate their extended offerings. This necessitated merging three separate websites and two new service lines into one cohesive platform. The existing websites included:

1. Sagis Dx
2. Sagis Podiatry
3. Sagis Toxicology

Sagis Former Website Homepage— BEFORE

In addition to merging the websites and brands, Sagis found it necessary for the consolidated site to have:

• Scalability as they continued to diversify
• A capacity to provide user access to any page on the site within two to three clicks
• An enhanced user-friendly admin interface, giving their team the ability to manage content on their own
• Exceptional UI/UX for the Resident Education portion of their website to add value and create more positive learning experiences for residents and medical students
• Improved patient and provider portals to ensure site visitors can easily and quickly access results, supplies, and needed resources and information online

The Solution:

BBMS didn’t just offer a one-size-fits-all solution. Instead, we developed a tailored strategy by taking a comprehensive approach to address Sagis’ multifaceted challenges. We created the following steps towards a custom solution.

1.    Voice of Customer Survey

BBMS gained valuable insights into Sagis’ target audience by conducting in-depth surveys. This tool facilitated the development of precise marketing personas and tailored messaging strategies, ensuring resonance with physicians, clinicians, and resident doctors alike.

2.    WordPress Integration with User-Friendly Admin Interface

Leveraging the power of WordPress coupled with a customizable website builder, BBMS crafted a sleek and intuitive admin interface. This solution empowered Sagis’ team to manage content effortlessly, streamlining operations and reducing dependency on external resources.

3.    Mega Menu Implementation

BBMS integrated a robust mega menu feature to enhance user navigation. This option enabled users to easily access specific service lines, fostering a seamless browsing experience. The mega menu also allows visitors to access any page on the site within two to three clicks.

4.    Resident Education Portal

Recognizing the significance of resident education and its importance to Sagis, BBMS enhanced and further advanced their sophisticated video library. The new portal offers resident doctors a comprehensive learning platform tailored to their needs and is equipped with advanced sorting, search categories, and viewing functionalities.

Sagis Website Homepage— AFTER

The Sagis Diagnostics Result:

They received a mega website with a seamless fusion of marketing innovation and functionality. Through strategic collaboration with BBMS, Sagis has successfully transformed its online presence, achieving remarkable outcomes. This consolidated website not only exuded professionalism but, more importantly, it strategically addressed the needs of physicians, clinicians, residents, and patients alike.

Furthermore, the intuitive admin interface empowered Sagis’ team, enabling efficient content management and fostering autonomy. Lastly, the dedicated Resident Education portal garnered accolades for its exceptional UI/UX, enriching the learning journey for residents.

Sagis’ partnership with BBMS exemplifies the power of innovation and collaboration in navigating the complexities of business growth and diversification. By embracing tailored marketing solutions and prioritizing user experience, Sagis continues to emerge as a trailblazer in the diagnostic healthcare industry and remains poised for continued success in an ever-evolving landscape of diagnosing potential life-threatening diseases.

Continuing to serve marketing solutions and partnering with Sagis Diagnostics has remained an honor for BBMS!

Check Out Sagis’ Molecular Services Department Page!

What website or marketing solutions can we provide for your business?

BUILDINGBLOCKS specializes in addressing the needs of growing businesses. Thus, we focus on scalability, diversifying services or products, and developing strategies to bolster sustainability and drive profitability. Our expertise lies in collaborating and partnering with businesses to ensure marketing success and substantial ROI, regardless of company size.

Whether you require a dedicated outsourced marketing department, additional support during peak campaign periods or experimental phases, or expert consultation, training, and tailored recommendations, we’re poised and committed to ensuring your ultimate success!

 Schedule your free consultation online, or by phone at 281-203-0529.

The post Anatomy of a Mega Website: A Sagis Case Study appeared first on BUILDINGBLOCKS.

 Lead generation is a prime aspect of any business’s success. It’s the process of attracting and converting potential customers into leads – people who are interested in your products/services and have provided their contact information.

And from there, you can nurture and convert those potential leads into paying customers. This blog post explores eight various strategies and best practices for effective lead generation. So, freely skip to the strategies that interest you the most!

Successfully leveraging lead generation strategies means using the following.

• • Target Audience Research
  • Content Marketing
  • Website Development & Optimization
  • Social Media Marketing
  • Email Marketing & Automation
  • Paid Ads
  • Referral Marketing Tips
  • Analytics Tools
  • Partnering with BBMS

1. Know Your Audience

As we always say, ‘The first step in successful lead generation is knowing and understanding your targeted audience.’ So, you’ll want to ask yourself the following questions when it comes to marketing to your ideal audience:

1. Who are they, and what do they want?
2. What are their pain points and challenges to getting what they want?
3. What motivates them to get it?

And once you’ve gained a clear understanding of the audience you’re addressing and serving, you can begin tailoring your lead generation campaigns to attract and meet their needs and preferences.

2. Create Valuable Content

We also consistently tell business owners¹ that developing valuable and relevant content is a crucial strategy for lead generation success. However, the ultimate goal here is to always offer content that addresses your target audience’s pain points and provides solutions.

And since ‘Content is King,’ great content allows you to incorporate this strategy into your:

• Blogs
• Video marketing pieces
• Social media posts
• Infographics
• And even e-books

In other words, what you “say” in your communications matters to your audience. And by regularly offering valuable content and adding it to your website, you’ll attract the right potential customers to your site, capture their contact information consistently, and keep your current customers happy!

3. Optimize & Develop Your Website for Lead Generation Conduciveness

Optimizing your website and ensuring it is responsive is highly conducive to turning it into a powerful lead-generating tool. And this fact also includes having clear calls-to-action (CTAs) throughout your site, such as “Download our e-book” or “Sign up for our newsletter.”

It would help if you also had landing pages specifically designed to capture contact information from potential customers. Lastly, ensure your landing pages are optimized for conversions with compelling headlines, clear benefits, and simple forms.

4. Use Social Media for Lead Generation

Another powerful tool for successful lead generation is utilizing social media marketing. For example, you can use LinkedIn, Facebook, Instagram, and Twitter to connect with potential customers.

In addition, these platforms allow you to share relevant content and promote your products or services.

Social media platforms are also great for running targeted ads and promoting lead magnets (e.g., free e-books, webinars, or consultations) that capture contact information.

5. Leverage Email Marketing Campaigns

Email marketing is another highly useful way to successfully generate leads. For example, you can use email to promote your content, offer discounts or special deals, or invite potential customers to a consultation or webinar.

In addition, email marketing automation through software programs, like MailChimp², can generate up  to 3x more leads! So, make certain your emails are personalized and tailored to your target audience’s needs and preferences.

6. Run Paid Advertising Campaigns

Paid advertising campaigns, like Google Ads or Facebook Ads, are also powerful ways to generate leads. And once you begin to target specific keywords, demographics, or interests to reach potential customers, you’ll find those who are likely to be interested in your products/services. So, ensure your ads are compelling and offer a clear benefit to the viewer.

7. Use Referral Marketing

Referral marketing is a strategy that business owners can utilize to incentivize existing customers into referring their friends and family to their business. For example, this strategy could be used in a referral campaign where you offer a discount or reward for each referral.

Yet, the true beauty of referral marketing is generating new leads and building trust with potential customers by leveraging your existing customer base!

8. Partner with Us for Measurable Results

Finally, measuring the results of your lead generation efforts is essential to overall marketing success. For instance, using analytics tools can help track website traffic, lead conversions, and sales. In addition, you can also use A/B testing to experiment with different strategies and see which ones are most effective.

So, by measuring your results, you can refine your lead generation strategies and improve your ROI. And with our partnership, you’ll be able to foster, deepen, and eventually strengthen your relationships with current and potential customers each time they interact with your business!

Remember, lead generation is a critical aspect of your business’s success!

By knowing your audience, creating valuable content, optimizing your website, using email automation, and social media, running paid advertising campaigns, leveraging referral marketing, and measuring your results, you can effectively generate leads and turn them into paying customers.

It’s time to take your business growth to the next level! So, download our FREE Lead Generation Checklist below, or call 281-203-0529 for immediate assistance.

^References

1. ^{Business owner and relevant content online concept by Brooke Cagle.}
2. ^{MailChimp Photo Image Icon. Thank you!}

The post 8 Lead Generation Strategies for Marketing Success appeared first on BUILDINGBLOCKS.

Dear Reader, if you view a company’s online presence as merely a digital brochure-type site, this article is not for you!

However, this blog is for “Non-Do-It-Yourselfers” who believe a business web design is a functional, interactive tool, used to help generate quality leads to the right resources, products, and services. So, keep reading if you could use a professional digital marketing partner who will—

1. Bring your site into the 21^st century with quality design aesthetics, functional navigation, and responsiveness
2. Provide exceptional web design UI and UX
3. Help you create attractive messaging and resourceful content that converts leads into happy customers

In truth, a professional website design comes with vital benefits critical to overall business marketing growth and customer satisfaction. And since it’s one of the top substantial investments for any business, hiring a professional marketing web developer and designer will enable you to experience those benefits and obtain a significant ROI.

Primary Benefits of Having a Quality Web Design

• Make a fantastic first impression
• Connect with happy customers
• Boost SEO & Move up in SERPs
• Build brand consistency
• Generate and convert leads
• Start with the Right Help
• Get Your FREE Website Analysis!

Let’s begin with Benefit #1— Professional web designs will help your business do MORE than make a lasting impression!

What perceptions do you think online visitors and potential customers have about your business when they first hit your website? Knowing the answer to this question is crucial to whether your site is an attractive and resourceful access tool for them or one that will cause them to click out within the first 3-4 seconds!

You’ve heard the phrase, “Don’t judge a book by its cover.” Well, that statement is dead today, especially regarding websites. First impressions are EVERYTHING when people visit a business site, as they’ll have immediate perceptions about a company based on its website look and layout! And since your ‘home page’ is the “book cover,” per se, milliseconds matter as you only get one chance to make a fantastic first impression.

In addition, you’ll need to ensure you know who is visiting your site and why. Knowing these things is critical to ensuring you meet their needs on Page 1 and throughout the site. Fortunately, all these elements are addressed and considered in quality web design.

And skilled developers/designers will create innovative engagements with online visitors through UI and UX encounters that help them—

1. Stay engaged longer
2. Have a pleasant experience with each visit
3. Quickly access exactly what they need from your website

Benefit #2— Responsive web designs connect you to more happy customers!

If you want your business to effectively attract and interact with more high-quality leads, potential business partners, skilled employees, and current happy customers, your site must be:

• Well-laid-out
• Trustworthy
• Resourceful

Surprisingly, your website’s design can provide visitors with keen insights into how you view them and how well you’ll treat them from the information and visuals on the site.

These days, people have more confidence in using nicely designed and highly functional/intuitive sites. Most importantly, they’ll frequent sites where they can quickly see and access the information they need without sensing their personal data could be compromised. A reliable, resourceful, and well-designed site helps your business build trust with its targeted audience.

And as a result, as they consistently experience pleasant encounters with each visit, they are happier and more willing to refer your company to others. And over time, you become a resource industry leader who consistently provides a responsive site that works.

Benefit #3— Would you like to boost SEO and move up in SERPs? A quality design with phenomenal content can make that happen!

The whole point of having a website for your company, great or small, is to get FOUND online. Your site is the venue by which people who want and need what you offer can find you. Yet, the only way people can find your business online is through a quality website design populated with content that matches your audience’s search behaviors. Although what you offer is essential, it’s not nearly as important as how you “position” your site’s content on that product or service.

Search engine bots and spiders constantly crawl sites to find relevant and optimized content that matches the millions of search queries occurring every minute. So, ensure your site has valuable and optimized content and that you’re consistently providing fresh content regularly. In turn, the more bots can match your pages to search queries, the quicker you move up on SERPs (search engine results pages).

However, when it comes to winning with SEO, this practice doesn’t happen overnight; the process of consistently incorporating SEO into strategic marketing plans takes time. And in the end, you’ll find the investments of time and treasure you put into your website well worth the return you receive from your SEO efforts!

Benefit #4— You can build brand consistency.

Professional website designs can certainly help strengthen your business brand identity and make it even stronger! And with a boost in brand identity, you also gain an edge over the competition. Yet, you must establish that brand, work on establishing and maintaining it consistently, and then watch it grow.

Even by making a few minor yet substantial brand updates to your highly-functional website, you’ll see a significant difference in how visitors respond to it and your brand. Again, consistency is the KEY!

It’s also worth mentioning that professional website designers will always have a bigger picture in mind while developing your site. For instance, they’ll help you incorporate content brand messaging on each page while ensuring the entire site has consistent visual brand guidelines. All these elements, like logo usage, fonts, messaging, and corporate brand colors, directly help you experience growth as you build your business brand to faithfully serve your customers.

Benefit #5— Lastly, quality web designs help generate and convert leads!

Generating lead attraction and conversion are just two ways we measure marketing success at BUILDINGBLOCKS. And once you’ve mastered the process of measuring how many leads you gain over time, you’ll see positive growth with each conversion! Yet, the criteria for experiencing an increase in lead conversion is to ensure your content, lead magnets, and calls-to-action are accessible and appealing enough to guide potential leads/buyers through the sales funnel.

The ability to attract the right kind of customer leads and drive traffic to your site is an art and the key to increasing your bottom line! However, having a professional web design is the first step AND the best start to getting people to your site and keeping them engaged long enough to convert! The longer you can get visitors to stay on your website and keep coming to it, the better.

Great web designs allow visitors to:

1. Explore products and services
2. Become familiar with your brand,
3. Access resource information through—
   • Intriguing calls-to-action
   • Lead magnets
   • Free promotional downloads

All these elements work in tandem to ensure you obtain a substantial ROI, real results, and significant growth.

Take the first step to having a functional, responsive, and optimized website.

Get your free website analysis! You cannot know where to take your business until you first know your starting point. And our web analysis helps you determine a baseline so you can set realistic goals. In fact, you may be surprised at what your website already has and how it’s currently working for you. Or, you may be shocked about what’s NOT working for you and the opportunities available for improvement.

Regardless of your website status, we’re here to help turn it into a lead-generating and functional tool that works. Even more, we want to see the results bring a substantial ROI. So, let’s get started! Call 281-203-0529 today, or get your analysis by clicking below.

The post What a Quality Web Design Does for Your Business appeared first on BUILDINGBLOCKS.

’Tis the season again when businesses anticipate year-end marketing results, ROIs, and begin finalizing plans for next year. And with just 64 workdays left in 2022, it can feel like we’re running out of time. Yet, even in this last quarter, there’s still an opportunity to achieve successful lead generation outcomes and go out with a bang! And most of that success can come from incorporating the five critical strategies discussed in this article.

If you’re like most executives and entrepreneurs, you enjoy leveraging opportunities to integrate innovative strategies to your ultimate advantage. So, now’s the time to put your best business marketing initiatives to work and help turn hot leads into happy customers!

Jump to your favorite lead generation insights for the end of the year!

• • Let’s discuss ‘timing’ first.
  • #1 Put Your Best Foot Forward
  • #2 Learn to Earn Their Trust
  • #3 Utilize Social Media Platforms
  • #4 Nurture Your Leads
  • #5 Ask for Referrals & Feedback
  • Get quality leads to your website!

Is there a ‘best time’ to incorporate a lead generation campaign?

The answer to that question is— Yes and No! ‘Yes,’ in the sense that the best time means you’ve launched a well-thought-out campaign early enough to measure and obtain favorable results over time. And ‘No,’ in the sense that when, which month, or what date doesn’t matter. Why? Because launching in time to get at least 60-90 days of actual lead generation results is what’s most important.

In essence, launching a successful campaign to obtain the desired ROI is all about:

1. Industry demand
2. Understanding your particular sales cycle
3. Precise campaign planning and execution, and above all—
4. STRATEGY!

The bottom line? Regardless of when you conduct a campaign, it’s best to initiate customer-centered lead generation strategies. By that, I mean making their experience with your brand easy enough for them to stay engaged and eventually convert. In addition, you must always ensure that each campaign has a focused CTA (call-to-action) that results in each prospect obtaining something valuable in exchange for gaining their contact information.

So, let’s dig into five top lead generation strategies you can incorporate for an excellent year-end campaign!

#1— Emphasize your industry expertise as a means of moving up on SERPs.

Nothing is more satisfying than doing a Google search and getting a plethora of great top-page results. And as a business, you’re confident in offering the perfect product or service solution that ideal customers are searching for and need. Thus, highlighting your industry expertise is a vital strategy to apply to every lead generation campaign you run.

Two Tips for Strategy Success:

1.  Strategy success¹ begins with consistently publishing content marketing that speaks to your industry niche and the value solution customers need and desire. Overall, people eventually convert once they find what they’re looking for and learn they’re engaging with a knowledgeable and resourceful company.

2.  Another aspect of success with this lead generation strategy is remembering that more of today’s buyers opt to do their online research first before deciding. So, becoming a product or service expert in your respective industry means getting people to trust your company for specific solutions. Likewise, keeping them educated with resourceful content helps encourage their decision to purchase, and also enhances your online SEO efforts.

#2— Becoming a trusted resource is another vital strategy for successful lead generation.

Once you’ve learned to highlight and feature your company expertise by providing vital information to leads, pledge to do that consistently. In doing so, you eventually become a trusted resource or “industry leader” in your field.

Since no business is perfect, there are those rare times customers become unhappy with their service experience. However, when you work with them and other potential customers directly to bring about resolve, you reassure them that you care about their experiences with your brand. And in turn, you also enhance opportunities to generate more sales leads and new business.

Overall, the more your business engages with customers and consistently provides industry insights, the more you gain their trust as they value your recommendations.

#3— Get “Social” with your customers and new leads through digital networking.

Engaging and interacting with potential customers is a top priority for generating new leads for your company. Fortunately, social media platforms like Twitter, Instagram, LinkedIn², and Facebook continue to play a dominant role in how we conduct and receive business in the 21^st century.

Incorporating SMM, or Social Media Marketing, as part of a digital marketing strategy is one of the best lead generation tools, especially for the ‘Smartphone Consumer’ generation. The beauty of using SMM is that companies can offer valuable industry insights, resources, and products or services while also requesting to connect with customers.

At the same time, social platforms also provide opportunities to connect to potential leads more personably, targeting customers by offering the specific solutions that interest them the most. Again, SMM affords innovative ways to connect, offer lead magnets, engage, and nurture new leads through the sales funnel into conversion.

Tip for Strategy Success:

Did you know that LinkedIn currently generates the highest B2B visitor-to-lead conversion rate across all social media platforms? So, allow us to encourage you to stay connected to customers through SMM. By doing so, you continue to nurture them through consistently sharing relevant and valuable content.

The ultimate goal of utilizing SMM is to keep spotlighting your business as a trusted industry resource solution. And when using social media best practices, like calls-to-actions, content bits from email marketing, and blog insights with each post, you soon discover they’re vital to helping drive leads to your website.

#4— Once you start generating quality leads, nurture them by staying in contact.

Part of nurturing leads is keeping in contact with past referrals; remember, they are leads too! However, not every lead we generate through our campaigns will be ready to convert on the spot. So, instead of ignoring them, we must nurture them through the process of conversion.

As I stated earlier, people like to do their research. Therefore, some of your generated leads may need a little more time to decide on a purchase as they’re vetting for the best solution possible. And for this reason, nurturing them through the sales cycle is key to helping them convert.

So, stay in contact to nurture them during special occasions and news events, and by scheduling consistent times to send out “touchpoints.” Touchpoints help keep them dating and engaged with your brand through marketing tactics and strategies like email promotions, social posts, surveys, downloadables, and blog publications.

Nurturing Leads During the Holiday Season

The Holidays always present excellent opportunities to run lead generation campaigns. For example, you may ask, ‘How so?’ Well, as people consider spending time with loved ones, sharing gifts, and anticipating ways to improve their lives in the coming New Year, they typically become more inclined to search for product/service solutions.

Therefore, targeting your lead nurturing³ campaigns around providing a viable solution is a great way to connect with potential customers. Ask yourself, ‘How can our brand help customers or business clients accomplish their year-end goals?’ Your answer will put you on the best path toward converting leads.

In the end, you’ll find that focused campaigns offer opportunities and solutions that help customers and clients achieve their goals.

Interesting Year-End Lead Generation Strategy Stats!

• • New leads are nine times more likely to convert when companies follow up with them within five minutes of an encounter.
  • Email marketing automation produces higher ROIs than any other lead gen tool.
  • Nurtured leads produce 20% more sales opportunities and spend 47% more than non-nurtured leads

#5— Don’t forget to ask customers for referrals and feedback.

One of the best strategies for successful lead generation is asking customers for feedback and referrals. Obtaining these forms of data are crucial to building your business marketing database, credibility, and to building lasting relationships.

Feedback

When companies solicit customer or client feedback, that act sends a direct message to customers that you value their experiences with your brand. Asking also shows that you care about keeping quality service a top priority.

Lastly, feedback helps inspire new business ideas while improving service and product delivery. It ultimately keeps you aware of what they need and value from your company. And in the end, maintaining a happy customer⁴ base is key to bringing in more leads.

Referrals

When your customers and clients are happy with their quality service, asking them for referrals becomes easy. In fact, they will make sure to share with others the qualities and reliance they value from your business. So, collecting referrals from existing customers further builds your customer base so you can generate even more quality leads.

Get help with your next lead generation campaign!

Did you know that outsourcing your lead generation efforts trumps handling it in-house? The main reason for this fact is that you already have much to focus on with running your business. Yet, partnering with the right digital marketing firm is the key to delivering quality leads to your website!

BUILDINGBLOCKS wants to partner with you as your outsourced marketing department OR an extension of your current marketing team. In any case, we aim to help target and increase your efforts so you can build business and obtain a significant ROI. So let’s meet to discuss your marketing needs before the Holidays! Schedule a convenient meeting time online, or call 281-203-0529 to get started!

^{Image References}

1. ^{Lead generation strategy success. Photo concept by Kraken Images.}
2. ^{LinkedIn photo concept by Souvik Banerjee.}
3. ^{Holiday Candy-cane heart shape- Lead nurturing photo concept by Isabella & Zsa Fischer.}
4. ^{Latino business woman providing feedback, Photo concept by Mateus Campos Felipe.}

The post 5 Strategies to Generate New Leads by Year’s End appeared first on BUILDINGBLOCKS.

The approximate time for an online visitor to form an accurate opinion about a website? Roughly 50 milliseconds; that’s it! At half a tenth of a second, a potential buyer has determined if a website is worthy of their time and attention. So, first impressions matter regarding web design and overall functionality.

Yet, those two factors are just the tip of the iceberg. There are various reasons why people will “Click Outta’ Site” and never return. In this article, I discuss seven top reasons why visitors will leave your website. But before I dig deeper into this subject, I believe GoodFirms were dead-on with their statistics.

One of their recent surveys, for example, reported that a little over 71 percent of web designers think non-responsiveness was one of the top reasons people left websites. How so? When visitors click on a website, they expect to find what they’re looking for immediately, and in that process, they also expect the site to be visually appealing enough to stay.

Source: GoodFirms

Before reading more, find out if your site holds one or more of the following click-off reasons!

Top SEVEN Reasons People are Clicking Outta’ Site – Your Website, That Is:

1. Unsecured Site
2. Slow-Loading Site
3. Not-Mobile-Friendly Site
4. Poor Functionality Site
5. Hard-to-Navigate Site
6. Content-Heavy or Irrelevant Content Site
7. Fails-to-Meet-Expectations Site

1.     The Unsecured Website with a Security Problem Loses Face!

According to DataReportal, 33.1 percent of online visitors fear their personal data may be misused or compromised on certain sites. So, if your site even remotely feels like a ‘red flag’ to security-conscious users, they’ll click out quickly.

User hesitation increases drastically on sites that appear to have a security problem. For example, if your URL address doesn’t begin with “https,” the site is typically not SSL certified, and browser communications will not be encrypted. This type of issue, and other security threats where people feel trapped or locked into a site, can scare users away.

However, you should ensure your site is secure for visitors by having an SSL certification and displaying universal trust symbols and security badges that internet users recognize on the homepage. Running a secure website with reputable security providers helps enhance your site’s trustworthiness and keeps visitors online a bit longer.

2.     The Slow-Loading Site Surrenders the Sale!

Eighty-eight and a half percent of web designers believe that slow-loading pages are the main reason people click off of a site. In truth, visitors get antsy and abandon websites altogether when they don’t load within a few seconds. And this fact is especially true when people know they have other online places to search for what they want and need.

In the minds of most online visitors, slow-loading¹ sites can equate to websites that “don’t work right” or “have security problems.” Although this notion seems slightly cruel, in reality, a slow site can have a massive impact on overall business sales. And in the end, you lose as customers quickly move on to a competitor’s site to find what they need.

However, with today’s digital marketing technology, you can find the culprits of a slow-loading site, like big images, flash animation overload, and large scripts or files.

3.     Not-Mobile-Friendly Sites Show Themselves Friendless!

According to DataReportal, 92.6% of people search online using their mobile phones. This stat makes perfect sense given the times in which we live. We take our smartphones everywhere we go; we even sleep with them! So why wouldn’t we use its convenient searching features to find products and services online?

As such, it’s imperative that businesses also ensure their website is mobile-friendly by having a responsive design. If not, they run the risk of losing substantial sales opportunities.

So, show your site to be mobile-friendly by ensuring its design can display information and function properly on any digital platform. In this, your website will gain friends while generating quality leads and potential customers who are looking for what you offer in quality products and services.

And if you genuinely want to confirm whether your site is mobile-friendly, click this nifty Testing Tool from Google to find out.

Dig Deeper with a FREE Website Analysis!

4.     A Poor-Functioning Site is as Broke as the 10 Commandments!

It’s true; 42% of people have reported leaving a site because it functioned poorly and they had a poor UX (user experience). In other words, if your website doesn’t look or work right following how people search for what they need online, they’ll click off quickly, assuming your site is broken.

Thus, user experience and interface matter more than ever when keeping folks engaged on your site. For example, you must ‘give the people what they want’ online if you expect them to give you what you want!

Using a poor-functioning site is like choosing beauty over brains!

So, make your website design and page navigation simple, ‘to-the-point,’ and easy for visitors to search online and enjoy their stay. Each time users click, it should be smooth and instant, and your pages should be visually appealing, engaging, and intuitive to how people utilize the internet. Trust us; people will make snap judgments about your site within a few visual cues and interactive clicks. And if things aren’t functioning the way they should, you’ll lose visitors in seven seconds or less.

Remember, business sites can be as beautiful as exotic flower bouquets, but people will deem them ugly if they don’t function properly because they cannot access what they need. So, pretty isn’t everything in this case, but proficiency is!

5.     The Hard-to-Navigate Site Always Plays Hard to Get!

How many clicks does it take to frustrate visitors and cause them to leave a website²? You don’t have to ask Mr. Owl; it doesn’t take much!

In essence, sites should never be difficult to navigate or require visitors to click endlessly through an abyss of pages. As long as the clicks are easy and users sense they’re getting closer to what they’re looking for, they’ll click and remain engaged to get there.

In addition, website navigation should be easy for visitors to decipher with straightforward tabs that effortlessly lead people to what they need and guide them through your site’s sales funnel. Visual cues and design aesthetics with relevant content messaging and connective words make visitors feel at ease and confident about finding what they’re looking for online.

So, if you don’t want people to leave your site to search elsewhere, do the following:

• First – Understand what’s most important to your potential customers, site visitors, and targeted audience when they come to the website.
• Second – Set up your navigation so the most significant pages and information appear on the home page or within the first few clicks of the site.
• Third – Ensure your menu includes key product and/or service information on the front end of the website, where it’s highly visible for visitors to find.

6.     Irrelevant, Outdated, and Heavy Content Sites are a Turn-Off and Click-Off!

Though Google search engines use perceived authority as a leading factor in assessing websites,  people do too³.

Suppose online visitors notice that your product and service descriptions, blog content, videos, and other content marketing information consist of irrelevant and outdated information. In that case, you exponentially lose your place as an industry-leading authority.

However, keeping your site content fresh, relevant, and engaging makes your business more resourceful and appealing to those you’re targeting online.

As I’ve mentioned before, when people visit site pages riddled with words and thick paragraphs, it can be a big turn-off and click-off if they seek precise information. So, ensure your product and service pages are clean, include accurate content, have visual appeal, and get straight to the point!

Although blog articles can have much more content, they, too, require refreshing and updating. You’ll also want to break blog content into bite-sized and easy-to-read sections with bullets, tables, tagged images, and great CTAs.

7.     Users are Dog Tired of The Fails-to-Meet-Expectations Site!

Regardless of how or why online visitors land on your website, they’ll have some expectations when they get there. People visit sites because they believe they’ll find the information, entertainment, products, or services they need. So, you must rise to the occasion and meet their expectations if you don’t want them to click ‘outta’ site!’

The main ways companies fail to meet user expectations include:

• Using bait and switch tactics
• Posting misleading content information
• Exaggerating capacities or capabilities
• Omitting or limiting full details and specifics

Though it’s not always easy to develop and maintain consumer interests, businesses must keep their messaging honest and straightforward. Failure can come at a grave cost, especially when consumers are more than happy to use social media and review platforms to blatantly point out their dissatisfaction! So, use best practices to ensure your information is—

1. Compelling enough to attract the right audience, and
2. A precise representation of your online offerings.

How does your business website fair?

Find out now by getting a website analysis from BUILDINGBLOCKS or contacting us to discuss your online marketing needs further. Call 281-203-0529 or connect with us online today!

^References

1. ^{Website loading concept photo by Mike Van den Bos.}
2. ^{Woman frustrated online, photo concept by Elisa Ventur.}
3. ^{Website visitors confused and underwhelmed, photo concept by CharlesDeluvio.}

The post Why Potential Buyers are Clicking Outta’ Site! appeared first on BUILDINGBLOCKS.

• Providing ways for potential customers to find you online
• Giving Google a reason to crawl your website and possibly improve page position
• Helping improve online lead conversion rates
• Keeping relevant and quality content on your site
• Offering fresh industry resource information to loyal and potential customers

Business owners frequently ask if blogs are still necessary for growth and sustainability.

We say, consider the math! With nearly 4 billion folks connecting online searching for products, services, and information worldwide, blogs certainly remain essential for business growth. But in truth, internet searches per day have substantially increased since the pandemic, which makes now an even better time to start implementing blog information as part of a lead generation SEO strategy.

Blogs and email marketing remain the best ways to drive traffic and quality leads to your website while promoting products, service solutions, and resource information. However, blogs also help companies build trust with their target audience and potential customers. We’ll go into further details about these aspects below, so enjoy the read!

Marketing trends change, but the need for blog content does not. Instead, it remains a fundamental lead generation/SEO tool that businesses should utilize.

As marketers, we aim to stay at the helm of marketing trends and industry shifts in an ever-changing landscape. And because of consistent change, content marketing and blogs have become an even more essential ingredient in digital marketing success. For instance, because well-written blogs can naturally be informative, they usually keep audiences captivated and connect with them at a higher level. This ‘content luring’ happens especially when the information is relevant, provides real solutions, and meets the search needs of customers on their buying journey.

Regardless of your industry or market status, blogs remain a crucial element to being found online and gaining or maintaining sustainable growth. Our article highlights FIVE top benefits of having blogs and why your business needs to keep creating them on your website.

1.     Blogs support lead generation SEO strategies to help customers find your products, services, and industry information online.

If you genuinely want to help drive traffic and quality leads to your website, start posting blogs! However, it would help to consider the different ways and reasons people come to a site. It all begins with a search query which can include people typing:

• Keywords or phrases
• Product names
• Service needs
• Questions with relevant keywords
• Names or locations of businesses (only when customers already know companies by name)

On the other hand, you could also pay for ads online to help attract customers, but this can be expensive. Overall, the most organic way to drive leads and help people find your products and services is to blog and optimize your website for search engines.

How SEO blogs specifically help people find you online.

What makes blogging so effective is that it supports SEO for your web pages and content updates. Blogs help lead customers to essential pages on your site. So, suppose you optimize your blogs each time you post new content and update the content on the pages customers visit regularly. In that case, you’re also improving your overall site optimization for search engines.

Blogs consistently add more indexed pages to your site and improve the chances of various pages appearing on a (SERP) search engine results page. In turn, this helps generate leads and attract more customers to your business.

2.     Blogging gives Google a reason to crawl your website and perhaps up your page position in search results.

Blogs can mysteriously work as a cue for search engines, like Google, to crawl your active website, mainly because you’re consistently putting out new content. And with the help of SEO strategy, page mechanics like sub-headers, titles, keywords, and meta descriptions, your blogs turn into powerful content resources for increasing visibility in search results.

Moreover, each new blog you post becomes another indexed content page on your website for Google to crawl, re-crawl, and keyword match to online search queries. The more Google comes to your site for fresh content, the more you begin to build domain authority, which can help enhance your site’s search engine visibility.

Let’s talk ‘Backlinks’ and what Google thinks of them.

Were you still wondering about your site ranking on a Google search engine results page? Well, backlinks and inbound links are among the 200 factors Google algorithms consider when ranking a site on its SERP. However, some still believe that backlinks in blogs are another critical force in SEO. But the essence of winning with backlinks is to incorporate them into blogs that add value to your audience and come from companies that customers already perceive as industry leaders.

When you include links from authoritative websites, they function in a way that’s like adding another vote of confidence from another site. In turn, they signal to Google that your business is trustworthy and you’re an industry expert in your market.

3.     Implementing blogs can also mean converting visitor traffic into potential leads.

As traffic begins to build because people are visiting your site due to new site pages, that fresh and relevant blog content has the potential to convert visitors into new leads.

Because each blog you post becomes a new indexed page, every post also brings opportunities to generate new leads. This fact is especially true when you put a lead-generating CTA in each blog you write. Because your calls-to-action (CTAs) create ways for willing visitors to access vital information, they’re usually okay with exchanging their information. And there you have it – a newly generated lead for you to continue building your marketing database!

So, CTAs in blog posts are the sure-fire way to generate new leads, but blogs help optimize your website and turn it into a lead-generating tool!

4.  Lead generation blogs keep fresh content on your website that is also relevant and engaging for prospective customers.

Blogs create an effective way for businesses to promote their products and services or share industry insights online. Even in a highly competitive climate, a well-written article that is also optimized can help give you a competitive edge. So, each time you highlight your company website pages through blogs, videos, and podcasts where necessary, you increase your audience’s engagement with your site.

Another fantastic thing about blogs is that you can use them to create awesome social media campaigns. SM posts help reiterate freshly published content while reinforcing that content to increase traffic to your site. In addition, the various SM platforms provide opportunities for people to share, re-post, and engage with your content for exponential exposure and growth. So, as you’re business blogging, also be sure to include posting on the top social media platforms — LinkedIn, Facebook, Twitter, and Pinterest.

In the end, you strengthen your social reach with blog content while also driving new visitors to your website.

5.  The finest SEO blogs answer people’s common questions while simultaneously providing the resourceful industry information they need.

When constantly producing relevant content through well-written blog articles, you provide valuable information for your target audience. In turn, that consistency begins to establish your business as an industry leader. Phenomenal impact comes with posting educational and insightful resource information that answers your audience’s search queries¹ and meets needs.

Simply put, blogs ultimately help you “Establish Authority” in your industry. For example, when visitors repeatedly find answers to the questions they’ve asked from your blog articles, their chance of entering your sales funnel becomes highly likely. And this likelihood is because you’ve established a level of authority and trust with them through blog content or web page information that has helped them at least one other time.

Once you’ve established a solid reputation for your company and have built trust with your audience through lead generation blogs, you’ll eventually become an industry thought leader. Then, through your investments in blog content marketing and lead generation SEO strategy, you could attain a measurable ROI.

Could your business use some help with blogging and developing the best lead generation SEO strategy?

Download Your FREE Lead Generation Strategy Checklist!

Also, consider partnering with BUILDINGBLOCKS as your outsourced digital marketing service provider. We’re just a click or call away. So, call 281-203-0529 to speak with someone directly or connect with us online to share your business marketing needs.

^{Image Reference}

1. ^{Google search query photo concept by Benjamin Dada.}

The post Can Blogs Help Support SEO Strategy & Business Growth? appeared first on BUILDINGBLOCKS.

When it comes to SEO/Search Engine Optimization, every business usually has one essential goal: to increase quality leads through strategies that help customers find them online. Thus, companies still need SEO lead generation services to ensure that:

1. They show up on search results so customers can find them
2. Attract and obtain quality leads to their website, and
3. Ultimately see a significant ROI

Undoubtedly, people search for products and services online 24/7/365; but are they finding your business in their search results? If not, and it seems your site has fallen into the cyber abyss of the forgotten, most likely, there’s a lack of optimization and strategy.

Do you know your site’s SEO performance? Click below to find out!

GET YOUR FREE SEO ANALYSIS

Similar to Part I of our SEO blog article, we’ll discuss the importance of applying FOUR more fundamental web and page optimization elements in Part II. However, before implementing any of these best practices, you’ll want to have an SEO plan strategy in place to measure campaign progress and attain set goals. So, read on!

Jump to the four remaining SEO best practices now!

1. 5. Know what’s new with Google
   6. Mobile Responsiveness
   7. Analytics & Reporting
   8. Get an SEO Analysis

5. How SEO is evolving with Google and what you need to know!

As you all know, much has changed with digital marketing since COVID-19, especially with Google’s recent Algorithm and Page Experience updates. Unfortunately, just having a website alone isn’t enough if you’re looking for Google to grant a page one rank position. The bottom line is this: Every great business still needs SEO if they’re going to market online.

Although engine optimization technology continues to advance and innovate forward, companies cannot escape those core, ‘Tried & True’ SEO best practices. And simply applying these elements won’t guarantee any great accomplishment without putting the right strategy in place. So, one of the first things business owners and marketers must know is how Google works SEO.

You may have already heard about Google’s new Core Web Vitals (CWV) launched in 2020. Although I won’t go into deep detail, I do believe it’s worth mentioning. It was perhaps the most remarkable change in SEO in the last decade. And Google has quantified the element of page experience through CWVs, officially making them their newest ranking factor.

Core Web Vitals consist of three performance metrics for a page experience:

• • Load Time: (LCP) Largest Contentful Paint – which is the time it takes for your largest content asset on a page to load.
  • Interactiveness: (FID) First Input Delay – measures the time your site takes to execute a visitor’s first interaction with a webpage, be it the first response to a click-through button, link, or navigation tab.
  • Visual Stability: (CLS) Cumulative Layout Shift – processes the overall stability of your website page as it loads.

Bottom line, I highly recommend getting help with improving Core Web Vitals across the pages of your website. Why? This ranking factor is bound to significantly impact your SEO performance eventually.

6. SEO Responsiveness on Other Devices

While some businesses don’t prefer it, mobile-first web designs have become a prime element of search engine optimization. These days, millions of people search for products and services from other digital devices outside of a desktop PC. Smartphones are the top choice for searches today due to their convenience and data signal availability.

That said, companies must ensure their websites are mobile responsive. In truth, if the web design has a mobile-first focus, builders can easily convert the site UI and UX for customers using other devices like PCs, etc. Likewise, when your site is optimized for mobile search¹, and potential customers find your business from their phones, it can also help increase page rank position.

7. Routine Analytics & Progress Reporting

There’s no genuine way of knowing how well your site is progressing outside of having analytics and reports conducted periodically. Moreover, a substantial part of utilizing SEO properly is putting the correct KPIs (Key Performance Indicators) in place and regularly measuring their progress. The beauty of SEO analyses and reporting is that you can make necessary adjustments over time to see what works best.

And for companies that serve in rapidly progressive industries where markets shift quickly, it may be crucial to integrate research and reports more frequently. Reporting and analytics also help you see how you rank compared to competitors so you can adjust your SEO strategy and generate more leads.

8. You don’t have to go it alone with incorporating SEO; get help from trusted and reliable experts!

To start, request a Free SEO Analysis to understand your website’s current performance position. In the report, you’ll receive a SWOT analysis summary listing essential aspects of your SEO performance, like content quality and on-site and off-site SEO.

When partnering with BUILDINGBLOCKS for lead generation SEO services, you can expect an IMPACT plan with effective strategic solutions. Our customized solutions will help ideal leads and your targeted audience find your business online during their search for quality products and services.

For immediate assistance, contact us online. As always, we look forward to serving your digital marketing needs!

^References

1. ^{Google mobile search. Photo by Arkan Perdana.}

The post Part II: SEO Can Also Increase Quality Leads for Business appeared first on BUILDINGBLOCKS.

Search Engine Optimization, aka – SEO, is the process of taking steps to help a website or piece of digital marketing content rank higher on Google. Specifically, content that someone is searching for online. And nowadays, search trends and algorithm updates continue to evolve and impact how we conduct online optimization. So, by understanding the fundamental principles of SEO analysis and strategy, you can win in online marketing.

As search engine technology persists and innovates, this 2-part article offers insight into eight of SEO’s most essential elements. Although many more factors can affect SEO, those we discuss in this blog consistently confirm the importance and relevancy of SEO and its impact on digital marketing success. Thus, for Part 1 of this blog, we’ll address four best practices.

Skip to each SEO element now!

• • 1- SEO Page Mechanics
  • 2- Content
  • 3- Keywords
  • 4- Page Snippets
  • BONUS: Working with an SEO Expert

So, let’s get into FOUR of the EIGHT best practices that keep SEO relevant and necessary for every online business. In addition, they help put you on track for developing and incorporating the best possible SEO strategy for your company.

1.     Good-Old-Fashioned SEO Page Mechanics

When it comes to page optimization, there are still RULES that every online marketer must apply. And if you don’t play the SEO game by the rules, you’ll automatically lose each time you play!

So, we must first understand that as search engine technology constantly improves, so does Google with updating algorithms. However, core SEO standards have stayed the same over the years, which means we can still apply old-fashioned mechanics (with other key elements, of course) and experience success.

Examples of Optimization Mechanics:

·         Always provide quality and relevant content.

To keep customers and clients properly engaged on your website, you want to develop consistent content that is precise, original, resourceful, and updated as needed. In addition, your information must include relevant keywords based on search intent and brand messaging. These elements incorporated into content will consistently connect your targeted audience to your business.

·         Implement on-site search engine optimization.

Ensure that page titles, meta-descriptions, image tags, headers, and content are optimized so Google² can analyze all the content on site. Bots will crawl your pages and relay information back to Google to assign an appropriate rank, so on-page SEO is key to helping increase rank position.

·         Use digital-worthy backlinks.

Be sure to concentrate on obtaining high-quality backlinks from authoritative industry resources. When some of your web pages link to the quality sites of other industry leaders, you will also move up in rank. For instance, consider gaining quality backlinks through guest blogging, content marketing, or public relations and associations.

·         Keep technical elements updated.

You’ll want to ensure your site visitors have an excellent UI/UX encounter with your online business. Marketers can help you avoid technical blunders by ensuring your web pages accomplish the following technical aspects.

1. 1. 1. Fast loading speeds (under three seconds)
      2. Maintaining accurate responsiveness on any digital device
      3. Having proper indexing

·         Incorporate industry-specific SEO ranking factors

Knowing and understanding your service industry, corporate-level competitors, and audience are critical factors in developing a sustainable SEO strategy. So, be sure to align ranking factors based on your industry. In addition, you should search industry ranking factors like word count, keyword saturation, content relevancy, etc., frequently, as they often change.

Not sure if your site is optimized to rank on Google? Find out!

GET YOUR FREE SEO ANALYSIS

2. Relevant Content + Quality Content = King Content

Since the pandemic, we’ve learned that though content length isn’t a direct SEO factor, a strong correlation exists between extensive content and improved rankings. This change is due to how Google currently associates page content with quality.

Google has begun associating quality with more resourceful and in-depth content. It’s also original, exudes authoritative qualities, and connects with audiences better. And because quality content marketing remains the “Go-To” standard for SEO rankings, you should create comprehensive data with targeted keywords to help improve your position.

However, remember that not all content is created equal. So, ensure that the optimized information on your web pages also connects and resonates with your audience. The ultimate goal that most businesses have in mind for digital marketing is to see a return on investment. Therefore, creating a lasting impact on consumers each time they experience your brand helps encourage them to act and purchase your product/service.

Overall, you’ll want your content to have quality and relevance to consistently entice and encourage buyers on their journey. King content will nurture and help them move through the sales funnel based on keyword research and their search intents for product or service solutions.

3. Keyword Analysis & Research

Keyword research is the basis of search engine optimization. Yet, the days of using one keyword to optimize a blog article, landing, and web page are long gone due to Google’s advancements in natural language processing (NLP) technology and keyword targeting. Today, you need multiple related keywords and phrases to optimize pages and get Google to rank them higher.

However, to win with SEO here, it’s best to know and understand WHO is visiting your site, HOW they arrived there, and WHY (‘What drew them to your website?’). In other words, you should have a firm grasp of buyer personas and how they impact the overall SEO strategy.

4. Rich Page Snippets with Structured Data

One of the essential SEO best practices involves how web page data shows up on a search page. For example, schema markup is a term of microdata that helps Google comprehend and take pieces of key content from a page to display it in the search results. This display shows on the results page as a snippet that attracts users to content that is most related to their search.

Google likes rich snippets like the example above. Snippets with proper data structure enable bot crawlers to show results precisely related to what users are searching for, providing an overall better UX for site visitors. In addition, businesses that leverage schema markup are already advancing against the competition. Take a look at Google’s samples of structured data in different formats so you can begin incorporating them into your SEO strategy.

Consider partnering with reliable experts for a fresh start and a conducive strategy for your digital marketing campaigns.

Like you, we want you to excel and see a return on your investment. However, obtaining page one rank position means the following:

• Developing an SEO strategy with help from professional marketers
• Implementing those various SEO elements based on the strategy plan
• Starting with an SEO analysis to determine where you are and where you want to go

Consider working with us to help your ideal customer and client find you online, connect, and start purchasing your offered solutions. So, register now to get your free SEO analysis, or contact us at your convenience so we can talk more!

^References

1. ^{Featured Image – Women Entrepreneurs and Business Leaders. Photo concept by LinkedIn Sales Solutions.}
2. ^{Google search query on-page optimization. Photo concept by Firmbee.com.}

The post Yes! SEO Remains Relevant for Business Success: Part I appeared first on BUILDINGBLOCKS.

However, in this particular case, what you don’t know about using key performance indicators and understanding analytics CAN hurt.

Although it’s normal for us to fail at business from time to time, success only comes if we keep getting back up! And unlike John Wanamaker’s experience of wasting money on business advertising 100 years ago¹, no 21^st-century business has to waste resources or time! Instead, we can learn from every mistake and make the necessary adjustments to ensure progression.

Thankfully, these days we have modern digital marketing with its various metric tools, like key performance indicators. KPIs serve as benchmarks to help us measure campaign success in multiple ways. However, the most essential thing any marketing VP, CEO, or business owner should know is KPIs mean nothing if their marketing efforts and strategies aren’t producing quality leads.

Before moving on, view Jason’s clip on “Marketing Performance Reporting!”

In this article you’ll gain insights on the following:

• • Understanding KPIs
  • Top 3 KPI Characteristics
  • Lead Generation and Performance Reporting
  • What’s most important to digital marketing success?
  • How to stop wasting your Inve$tment Dollar$!
  • What working with BUILDINGBLOCKS Looks Like

To put first things first, let’s understand the best ways to measure our digital marketing success – using KPIs.

Since every business is different, the metrics and measurement tools we put in place shouldn’t be the same for each company, not even those in the same industry. Also, to fully benefit from your marketing investment dollars, it is vital that you first understand what KPIs are and how they work.

We like to think of key performance indicators as “benchmarks” that provide us with highly useful insights on how we’re progressing. And though they show typical metric values, they also indicate how our business is performing compared to the goals we set and industry averages.

For instance, before your company sets its benchmarks for an email marketing campaign, you’ll need to know the average industry click-through rate, so you’ll have something to compare with your actual open rate. In other words, KPI numbers tell the story of our progress and whether we’re passing or failing in our campaign efforts.

Top Three Characteristics of Key Performance Indicators

1. 1. Offer comparative and comprehensive digital insights to help guide future actions.
   2. Can incorporate objectives and company goals
   3. Allow you to evaluate and adjust settings with SMARTER methodology over time – (SMARTER goals are goals that are: Specific, Measurable, Attainable, Realistic, Timely, Evaluated, and Reviewed)

Our Seven Key KPI Benchmark Measurements

There are many key performance indicators companies use to measure and determine the marketing success of various campaigns. But BUILDINGBLOCKS focuses on KPI measurements that are associated with digital marketing lead generation.

Our choice indicators help tell a story to our clients who choose our services, like email marketing automation and digital ads.

1. 1. Conversion Rates (CR) – the measured percentage of leads that actually converted/completed a CTA
   2. Cost Per Lead (CPL) – the established pre-paid price or cost for each generated lead
   3. Click-Through Rates (CTR) – simple formula of # of clicks/impressions; it’s the quantity of clicks an ad receives divided by the times that ad is shown
   4. Cost Per Click (CPC) – a pre-established price for the number of times an online display is clicked
   5. Cost per Action (CPA) – the cost associated with the action taken by a potential customer
   6. Customer Acquisition Costs (CAC) – the cost of a campaign’s capacity to attract new leads and potential customers based on sum total sales
   7. Return on Marketing Investment (ROMI) – your regular ROI is based on your ad spend, but marketing ROI is based on the overall effectiveness of a marketing campaign

With lead generation and performance reporting, we aim to educate and empower businesses through their digital marketing ventures.

We’re about ensuring that your company investment puts the correct KPIs in place to measure progress for success. In the world of online marketing, there are two main categories of data that business marketers must track. The first tracking category is analytics, and the second is the number of leads generated within a specific time period.

Analytics is extremely vital as it helps us develop performance reporting and indicate if your campaigns are delivering the results you expect. Through analytics, you can determine:

• Whether or not you’re on the right track with your campaigns
• If you’re using the proper marketing tactics

But even more important than analytics are the leads that your campaigns generate. Hence, the beauty of incorporating the proper performance indicators is that they help you understand if what you’re using is actually generating revenue returns. So, our primary purpose for key performance reporting is to confirm whether or not your online advertising is generating leads that fit the persona of your ideal customer.

So, why are KPIs so vital to digital marketing success?

When we look back 100 years and consider marketing in the 1920s, lead generation was very different. We immediately think of radio advertising, word of mouth, door-to-door salespeople, and print media. Print media included store signs², newspaper ads, posters, and those good-old-fashioned flyers that you’d see people passing out to strangers on the streets. And like Mr. Wanamaker, measuring marketing success and lead generation was very difficult to determine. Why? Well, because back then, outbound marketing was the order of the day.

However, modern digital marketing can always determine where our investment dollars are going if we use KPIs. In truth, you really won’t know how well your campaigns are performing unless you check the numbers. And since the numbers and values you receive from using the correct performance indicators don’t lie, correct calculations mean accurate analytical results.

We recommend that you start with Google Analytics to initiate the gathering and processing of your marketing data. Use it as a template to create your own customized report. And once you’ve gathered enough pertinent data, you can begin checking actual campaign results compared to industry benchmarks.

Fortunately, with KPIs, you can make necessary adjustments to your settings and focus on the tools that bring in the most qualified leads. Hence, that’s how you confirm where your investment dollars and going and which tools are working to yield an ROI.

There’s one sure-fire way to stop wasting your “Inve$tment Dollar$” — consider seeking help from a trusted marketing partner!

Look, we’ve been in advertising and marketing for over 18 years. And in all those years, our top mission is to help businesses protect their bottom line. Unfortunately, over the years, we’ve seen agencies place significant emphasis on campaign performances from the perspective of analytics.  Meaning they focused on getting more traffic to their websites, putting more clicks on ads, and offering more form fills.  Well, none of those tactics mean anything if your business isn’t growing from your online marketing efforts.

When visitors experience your brand online via company website, landing page, email, or ad, you must engage them to act upon arrival. Connecting with and engaging them dramatically increases the chances of conversion.

Remember, KPIs provide data in helping you understand which marketing channels are generating revenues and which ones are not. And if the leads you generate through your marketing campaign efforts are not converting, allow us to assist you.

At BUILDINGBLOCKS, we define performance monitoring by meeting with you on a bi-weekly basis to:

1. Provide you with a list of names, emails, and/or phone numbers of the leads we’ve generated through our advertising efforts
2. Determine which of those leads converted into customers –
   1. Whether they were ideal prospects,
   2. or didn’t fit your ideal customer profile
3. Then, calculate the revenues those new customers represent for your business

This discipline of ongoing performance monitoring is critical to optimizing the conversion rates of your ideal customers. Furthermore, it’s a core foundation for our success in managing your campaigns.

Let’s meet to talk more about KPIs and marketing performance reporting. Connect with us online, or call 281-203-0529 for immediate assistance.

^{Reference Images}

1. ^{Image: Wiki Commons – Retrieved February 18, 2022.  https://upload.wikimedia.org/wikipedia/commons/thumb/2/28/CanalStreetNOLA1920s.jpg/640px-CanalStreetNOLA1920s.jpg}

2. ^{Image: Wiki Commons – Retrieved February 21, 2022.  https://commons.wikimedia.org/wiki/File:Greenwood_Avenue_south_of_Easton_Street,_Tulsa,_OK.jpg}

The post Stop Wasting $$$$$! Invest in the Right KPIs appeared first on BUILDINGBLOCKS.

Because marketing automation shares and collects information simultaneously, leading brands can target leads with behavioral and triggered messaging to drive desired actions in real-time. With complete control and visibility across the buyer’s journey, sales and marketing can work in concert to convert more leads to sales.

Before you dig deeper into this article, watch my short clip about how to get a consistent ROI through online marketing.

So, why does email marketing automation work so well?

We’ve said it before, and we’ll say it again; ‘The statistical results say it all!’ But keep in mind that email marketing only “works” when you’re “working it” right! So, check out some of the latest compiled statistics below:

• For every $1 you invest in email marketing, there’s the potential to earn a $36 return.
• Currently, 8 out of 10 surveyed professionals say emails have been the driving force behind customer acquisition and retention.
• Marketing automation is fast, time-saving, and makes email marketing much smarter, according to 30% of surveyed business professionals.
• Nearly 80 percent of top-performing businesses say their primary reason for incorporating marketing automation was to increase sales; they understand the earning potential behind it.

In truth, using the right marketing automation tools will help you close deals and improve overall sales.

Revenues increase each time companies learn to combine marketing and sales to leverage consumer data while focusing more on well-nurtured prospects. And over the years, we’ve learned just how email marketing automation works in boosting company sales and meeting customer needs.

This article discusses four top-performing tools that deliver real results and nurture leads to close. Ultimately, these tools help shorten sales cycles and provide focused data for marketers to connect with the right leads every time.

1. Lead scoring provides a means to significantly generate qualified leads.

Marketers often wonder why sales departments complain about receiving so many “unqualified” leads. Perhaps the issue still lies with findings from ten years ago that say only about 27 percent of leads are actually qualified ones? And although deciphering whether prospects will make a purchase remains challenging, various marketing automation features can help score leads. In turn, lead scoring allows sales reps to prioritize those leads and start marketing directly to them.

The process of adding or subtracting points from leads, based on lead responses, is how lead scoring automation works. For example, sales reps can take the automated data from lead scoring to confirm which prospects best fit their ideal customer profile.

2. Another excellent marketing automation tool is lead segmenting.

Once you’ve received pertinent data from lead scoring and considered search behaviors, you can begin the segmenting process. Segmenting potential leads helps enhance your targeting capabilities and pushes leads closer to close.

In fact, more than 2 out of 3 businesses still don’t utilize lead nurturing strategies to move their prospects through the sales cycle. Yet, if they were to nurture their leads by segmenting them and then enhancing targeted messaging, they would maximize impact based on the users unique persona.

3. Remember to personalize your interactions with every lead and platform.

Yes, people still prefer emails that are personable and targeted directly to their needs and interests. So, since billions of people worldwide use emails daily, and automated features allow companies to reach customers faster, personalizations make it even more effective!

People open nearly half of the emails a company sends within three hours of being sent. In addition, an Accenture Interactive study found 83 percent of recipients were willing to share their data to enable a personalized experience. Thus, personalization and interactivity are essential to today’s email marketing automation campaigns.

Each time a prospective lead interacts with your business online, they experience your digital brand. So, marketing automation is one of the most innovative ways to meet modern consumer needs and expectations. And with proper execution, automated personalization allows your targeted audience the 1:1 experience they crave while also decreasing the time of manual communication.

Finally, the key to boosting sales here is to ensure personalization across the board and with every customer/lead interaction.

4. Email automation helps you easily nurture sales and improve conversion rates.

It’s true that automated emails still perform 3-times better than other kinds of emails. However, since lead actions trigger these emails, they allow a seamless way to nurture conversation with various prospects to make them into future customers.

For instance, when a prospective lead downloads an eBook, they leave you with their contact information. With that information, you’re able to follow up with them and confirm if they’ve read it. Or, if you notice a person consistently visiting a product or service page, you’re can track that behavior and send new emails tailored to popular customer interests. These examples and more help facilitate the sales process through strategic nurturing.

The more you keep conversations rolling with dynamic emails to potential customers, your sales cycle begins to decrease. Most importantly, your emails should always speak to each recipient’s specific needs and concerns.

Overall, the best “hands-off” way to nurture prospective leads and save time is to serve email segments with relevant and consistent emails.

What could email marketing automation do for your business?

We know every company wants to see the needle move upward regarding a digital marketing ROI. Fortunately, BUILDINGBLOCKS is your trusted partner to ensure just that! We’ll empower you on how to best attract and nurture prospects more effectively. Moreover, we’re her to teach and monitor every marketing automation tool you utilize.

Above all, we ensure that you’ll only receive the tools and strategies that best meet your digital marketing needs. I guess you could say we’re about educating, empowering, and ensuring our clients save on their bottom line. So, connect with us today and tell us how we can be of service! Or call 281-203-0529 for immediate assistance.

The post Show the Money! Up Sales with Email Marketing Automation appeared first on BUILDINGBLOCKS.