Business owners often express to us their desire and need for a new website. Then they ask when we could start on a design concept. Before answering, I always ask the most critical question owners don’t know to ask themselves… ‘Why do you want a new website?’
Although the answer may seem obvious, the reason for a new site is more than just refreshing the look or making it mobile-friendly. In fact, I’ve discovered that needs vary from business to business. And consequently, most companies don’t consider the actual logic and value behind having a highly functional, fully optimized, responsive, lead-generating website. When people invest in a website, they have an expectation it’s going to do something for them. And whether they say it or not, there’s always an expected return on their investment.
Before going further, watch the most effective strategy every business needs for their home page web design.
So, let’s talk about your ROI!
Perhaps the most significant reason companies need websites is that the business site provides an effective way of helping generate revenues. As I mentioned at the top of this article, business owners expect that an online representation of their organization will inherently produce an ROI. And fortunately, if they develop their site properly, they should see the expected return, making the website a worthwhile investment.
To help determine what the ROI is on a website, you’ll want to answer the following questions:
- Why do I believe I need a new website?
- What problem will the site solve for my business?
- How will the website’s content help communicate and solve my customers’ problems?
- What do I want customers to do before leaving our website?
We’ve provided several reasons why you should invest in a new website for your business below.
‘To get, or not to get,’ that is the first question; and the second, however, should be – ‘why.’ Obviously, every company needs a business website, that’s why we’re giving insight below on the top five reasons ‘Why?’ –
1. Authority | Credibility | Professionalism
I always tell current and potential clients that their website is a professional online marketing representation of – who you are, what you do, and why you do it. Most importantly, it represents their most valuable digital asset. A website is the first thing visitors search when they want to learn more about a company. Sites also inform visitors of an organization’s product or service credibility and its authoritative industry status.
2. Businesses Can Rightly Express Their “Why” & “What” Online
Websites allow companies to showcase and highlight their products and services online. When they develop the site correctly, it helps visitors and prospective leads get to product and service information quickly while also informing them of the business location and contact information. But, again, the most significant piece of the website puzzle is the WHY. Businesses have the chance to express why they exist and how their service and product solves problems and addresses common concerns.
3. Websites provide innovative solutions that help solve customer/client problems and challenges.
Whether a person knows about your business or not, as long as your website offers well-written and relevant content marketing, other visitors will find you as well. Company sites must always have optimized pages and provide pertinent information or insight to its’ visitors. Keywords for each web page should match online visitors’ search intents and help lead them to a site that addresses their concerns quickly and effectively.
4. Brand Awareness
Showcasing your brand to prospective customers is one of the most important things you can do. Fortunately, websites help you establish who you are, what you represent, and what you stand for digitally. As a result, you improve the chances of your target audience buying from you.
The approach and strategy you use to communicate your brand on your website can also set you apart from your competitors. Without a website, however, it could be incredibly challenging for potential customers and visitors to find the product or service information and solutions you provide during their online research.
5. Lead Generation & Connections
A business site connects companies to potential and current customers while also attracting visitors and possible leads. When people locate a company online and show interest in what they offer, they’ll most likely want to obtain additional information. Therefore, investing in a new website helps generate leads while also assisting potential buyers in making vital connections online. Overall, this aspect helps increase sales and drives measurable1 ROIs in the right direction – up!
Allow us to help answer your questions and analyze your current site.
If you’ve never considered your ‘why’ for having a website, you’re not alone. However, many business owners and entrepreneurs who take steps towards getting a site leave these matters in the capable hands of professional marketers.
Likewise, BUILDINGBLOCKS can do the same for you; however, in providing our marketing expertise, we also endeavor to educate and inform you on leveraging your site properly and making it work for you. We know you have something valuable to offer your clients and customers. That’s why we’re here to help turn your website into a lead-generating tool that always gets results. Now is the time to put our expertise to work for you!
Let’s start by assessing your current site!
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- Digital business web analysis concept photo by – Carlos Muza