Search engines hold power when it comes to your website’s visibility. With search engine algorithms evolving regularly, you need to view each element of your website as a potential performance factor. To drive more website traffic, On-Site SEO, also known as On-Page SEO, is a vital tool of choice. This tool attracts the search engine’s attention to recognizing, understanding, and ranking your content better for users.
What is On-Site SEO?
On-Site SEO optimizes elements within your website to earn more traffic from search engines and rank higher in results. The end goal of On-Site SEO makes it easy for both search engines and humans to:
- Learn what your webpage is about
- Identify relevant parts of your webpage for search queries
- Showcase the webpage in search engine results pages (SERP’s)
With the right On-Page SEO strategy, your content will rank keywords relevant to your customers and drive valuable traffic to your website.
Top 4 On-Site SEO Features Your Business Website Will Need
Before you hit ‘publish’ on your next web page, evaluate your On-Site SEO, and then consider the following tips to start:
1. Develop Keyword-Optimized and Relevant Content
You’ll always want to find the best keywords for your site content. At the same time, please make sure the words are relevant and that they also hold value to your audience. Overall, your keywords and content need to include:
- Messaging that’s relevant to your theme
- Terms that are searched for regularly
- Various content formats like videos and images
It’s also essential that you publish and update your content on a consistent schedule. Consistency helps build credibility with the search engine and users. For example, our image below shows the importance of providing quality content on your site.
2. Implement Website Architecture
Website architecture refers to the website’s hierarchy and organizational structure. The goal is to develop a structure that allows both search bots and users access to crawl and search your site for more information. To adopt an SEO-friendly architecture, implement the following practices:
- Keep URLs short with hyphens between words
- Create an XML sitemap
- Link essential pages to your navigation
Your website’s architecture needs to focus on the user experience. For example, users should be able to find any page on your site in two clicks or less. If they can, your website will have better a chance of ranking.
3. Code with HTML Formatting
HTML is a foundational coding format that prioritizes content in a readable format and easily lets search engines crawl the text, images, links, and more. When building a page in HTML, consider the following On-Page SEO factors you need to include:
- Alt Tags and Images
4. Establish Site Authority and Trustworthiness
There are a few tasks you’ll want to complete in order to establish site authority and trustworthiness. Firstly, verify that all backlinks, signals, and citations provide search engines and users with credible content from your website to earn authority. As you build webpage authority, other trustworthy websites will take note and hyperlink your resources to their own.
Next, be sure to develop relevant content that showcases your thought-leadership. When you do this, you’ll increase trust flow and signal your credibility to search engines.
Furthermore, try connecting with other noteworthy bloggers and discuss link sharing. However, please check their domain authority first. For link sharing with other bloggers to work, their blog needs to be highly relevant to your industry.
Optimize Your Website for More Visibility
To increase your search rankings and reach more of your target audience, you need to optimize your website with On-Site SEO. The more website visitors you have, however, the more likely you’ll convert users into leads for business growth. Fortunately, BUILDINGBLOCKS can help.
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