With the far-reaching impact of COVID-19, businesses continue to rely heavily on digital and online marketing efforts to stay connected. In March, retail websites received 14.34 billion visits globally, which were up from January’s 12.81 billion visits. Online audiences are evolving daily; therefore, now is the perfect time to re-evaluate digital marketing strategies. Likewise, why not also examine lead generation channels and determine which ones are most effective? Below, we share five of the most impactful channels of 2020.
The 5 Most Effective Lead Generation Channels to Consider Today
Every customer is different, so there isn’t one marketing strategy that meets all needs. Today’s marketers should employ multichannel strategies to ensure success. Here are the top five lead generation channels marketers are finding to be most effective in 2020.
1. Content Marketing
Develop strong relationships with prospects by providing valuable content on your website. Share educational information through some of the proven top strategies.
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- Webinars
- Whitepapers
- Blog Posts
- Mini eBooks
- Video Blogs
Information should also be easy to find through organic online searches. Content marketing is an excellent channel because it generates three times as many prospects as outbound marketing, but is considerably less expensive.
2. Landing Page Optimization
Today, the average landing page conversion rates are around 2.35%, so optimization is essential. Pay close attention to the experience your landing page provides, and make sure it’s user friendly and easy to navigate. Confirm that links are functioning and information is current. A frustrated visitor won’t stay long and certainly won’t share their contact information before they leave.
3. SEO
Among B2B marketers, 57% claim SEO generates more leads than any other marketing initiative. It’s no wonder since nearly all lead generation channels rely on a visitor’s ability to find your website organically. That means your website must appear at the front of online search results. Use thoughtful keywords and phrases in your site content that your ideal customer would use when researching similar products or services. Include relevant links on your pages and confirm that your website is mobile-friendly. And finally, ensure all aspects of your On-Page and Off-Page SEO strategies are sound and in place. Collectively, these factors critically influence the success of your SEO and lead generation campaign.
4. Lead Generation Through Digital Ads
It’s no surprise, for example, that social media has become an important marketing channel for businesses. Furthermore, social media is great for making connections and building relationships. Pay-per-click (PPC) is an effective channel, as well. PPC ad purchases have brought Google a 16% jump in advertising revenue over last year’s numbers.
Digital ads are appealing because they can pinpoint a specific target audience and generate high-quality leads. However, always remember that users like to control their own journeys when it comes to purchasing products or services. And as a result, there’s also been a significant surge in programmatic digital advertising. In order to win them over, make their journey easy and convenient.
You can also learn to leverage the contacts that you already have through marketing automation – which brings us to the fifth and final channel in this article. Ready to learn more? Before you go any further, check out the following lead generation – Matched Audiences Video from LinkedIn.
5. Marketing Automation
Marketing automation software allows you to send automated emails to a highly-targeted database. Messages can be personalized with individual or company names. They can even include phrases recipients have used in recent online searches. Marketing automation also uses consumer behavior to help you further define your marketing strategies. Research shows that 80% of marketing professionals using automation software collect more leads. Additionally, 77% convert more of those leads to paying customers.
Source: Infographic Facts – B2B Lead Generation Channels
It’s Time You Connected with BUILDINGBLOCKS
With so many effective lead generation channels available, it can be tough to know which ones to use for your line of business. Fortunately, we’re here to help companies like yours make sense of online marketing. We’ll assess your current strategies and then assist with determining which tools will work best for your marketing needs. Start your journey toward getting more qualified leads by connecting with us today. Let’s Meet! And for immediate assistance, give us a call at 281-203-0529.
