Part II: SEO Can Also Increase Quality Leads for Business

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It’s true! Learn about the other top SEO best practices in Part II and how to apply them for online business success!

When it comes to SEO/Search Engine Optimization, every business usually has one essential goal: to increase quality leads through strategies that help customers find them online. Thus, companies still need SEO lead generation services to ensure that:

  1. They show up on search results so customers can find them
  2. Attract and obtain quality leads to their website, and
  3. Ultimately see a significant ROI

Undoubtedly, people search for products and services online 24/7/365; but are they finding your business in their search results? If not, and it seems your site has fallen into the cyber abyss of the forgotten, most likely, there’s a lack of optimization and strategy.

Do you know your site’s SEO performance? Click below to find out!

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Similar to Part I of our SEO blog article, we’ll discuss the importance of applying FOUR more fundamental web and page optimization elements in Part II. However, before implementing any of these best practices, you’ll want to have an SEO plan strategy in place to measure campaign progress and attain set goals. So, read on!

Jump to the four remaining SEO best practices now!

    1. Know what’s new with Google
    2. Mobile Responsiveness
    3. Analytics & Reporting
    4. Get an SEO Analysis

5. How SEO is evolving with Google and what you need to know!

As you all know, much has changed with digital marketing since COVID-19, especially with Google’s recent Algorithm and Page Experience updates. Unfortunately, just having a website alone isn’t enough if you’re looking for Google to grant a page one rank position. The bottom line is this: Every great business still needs SEO if they’re going to market online.

Although engine optimization technology continues to advance and innovate forward, companies cannot escape those core, ‘Tried & True’ SEO best practices. And simply applying these elements won’t guarantee any great accomplishment without putting the right strategy in place. So, one of the first things business owners and marketers must know is how Google works SEO.

You may have already heard about Google’s new Core Web Vitals (CWV) launched in 2020. Although I won’t go into deep detail, I do believe it’s worth mentioning. It was perhaps the most remarkable change in SEO in the last decade. And Google has quantified the element of page experience through CWVs, officially making them their newest ranking factor.

Core Web Vitals consist of three performance metrics for a page experience:

    • Load Time: (LCP) Largest Contentful Paint – which is the time it takes for your largest content asset on a page to load.
    • Interactiveness: (FID) First Input Delay – measures the time your site takes to execute a visitor’s first interaction with a webpage, be it the first response to a click-through button, link, or navigation tab.
    • Visual Stability: (CLS) Cumulative Layout Shift – processes the overall stability of your website page as it loads.

Bottom line, I highly recommend getting help with improving Core Web Vitals across the pages of your website. Why? This ranking factor is bound to significantly impact your SEO performance eventually.

6. SEO Responsiveness on Other Devices

Google SEO mobile searchWhile some businesses don’t prefer it, mobile-first web designs have become a prime element of search engine optimization. These days, millions of people search for products and services from other digital devices outside of a desktop PC. Smartphones are the top choice for searches today due to their convenience and data signal availability.

That said, companies must ensure their websites are mobile responsive. In truth, if the web design has a mobile-first focus, builders can easily convert the site UI and UX for customers using other devices like PCs, etc. Likewise, when your site is optimized for mobile search1, and potential customers find your business from their phones, it can also help increase page rank position.

7. Routine Analytics & Progress Reporting

There’s no genuine way of knowing how well your site is progressing outside of having analytics and reports conducted periodically. Moreover, a substantial part of utilizing SEO properly is putting the correct KPIs (Key Performance Indicators) in place and regularly measuring their progress. The beauty of SEO analyses and reporting is that you can make necessary adjustments over time to see what works best.

And for companies that serve in rapidly progressive industries where markets shift quickly, it may be crucial to integrate research and reports more frequently. Reporting and analytics also help you see how you rank compared to competitors so you can adjust your SEO strategy and generate more leads.

8. You don’t have to go it alone with incorporating SEO; get help from trusted and reliable experts!

To start, request a Free SEO Analysis to understand your website’s current performance position. In the report, you’ll receive a SWOT analysis summary listing essential aspects of your SEO performance, like content quality and on-site and off-site SEO.

onsite-SEO-analysis-banner-2

When partnering with BUILDINGBLOCKS for lead generation SEO services, you can expect an IMPACT plan with effective strategic solutions. Our customized solutions will help ideal leads and your targeted audience find your business online during their search for quality products and services.

For immediate assistance, contact us online. As always, we look forward to serving your digital marketing needs!

References

  1. Google mobile search. Photo by Arkan Perdana.

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