Get more of the right prospects to your website.
Lead generation starts with knowing why someone is visiting your website.
Most companies don’t realize that there are generally three types of visitors that will come to their website as potential leads.
- Buyers – Visitors that are on your site to purchase a product or service.
- Prospects – Visitors who have a genuine interest in the product or service you offer. Yet, they are in shopping-mode, visiting, comparing, and vetting similar companies with the same offerings.
- Researchers – Visitors who have problems are seeking solutions, answers, and insights into “how to” or “what can” resolve their issue.
Interestingly enough, each visitor follows a unique journey towards arriving at your website. Therefore, each will require a novel strategy to engage and move them to the appropriate action to meet needs and expectations.
Relevant content should be at the core of lead generation marketing.
Traditional marketing is becoming more and more ineffective by the minute. But as a forward-thinking business, you know there is a better way.
Content marketing today offers a strategic approach that focuses more on creating and distributing valuable, relevant, and consistent content. The overall goal of content marketing as a tool of lead generation is to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Every prospect consumes content differently. Some prospective clients like watching videos, for example, while others prefer reading blogs. Additionally, you have those who download eBooks, and others who want a simple checklist. Then some prospects want to get an email (really); however, many more do not – unless the content is excellent!
Regardless of the type of content, we work with you to develop and make it available in the right space. In this way, content marketing will help increase engagement and strengthen loyalty among your target audiences. As a result, it helps ultimately position you as the thought leader in your industry.
Search engine optimization (SEO) standards are always changing.
Similar to social media, email marketing, and emerging technologies – like artificial intelligence (AI), search engines are improving how they deliver results to users every day.
Search engines now focus on things like localization, page authority, click-through rate, and even voice assistant searches to deliver results. Voice assistant innovation, for instance, includes Amazon Alexa and Google Assistant. As a business, it is critical to keep up with the continued evolution of the algorithms Google and other search engines regularly deploy.
We track Google’s algorithm changes and apply them to our SEO strategies, which deliver the following results.
- An increase in organic lead generation.
- Improved keyword rank position.
- Increased organic website traffic.
- Improved domain authority.
Our strategy ensures that the value of your products and services is evident at every micro-moment.
When you hear the word digital advertising, what comes to mind?
While most of us have a pretty good idea of what digital advertising looks like, it’s a little harder to nail down precisely what it means — and how to do it well.
From the printing press to pop-up ads on your favorite App, advertising has undoubtedly evolved. And despite this fact, the need for businesses to advertise has not changed. However, the techniques and best practices that make for quality digital advertising have.
We’ve partnered with Google and other leading platforms to place your ads at the forefront of search engine results and any other platform that will support your business goals to acquire qualified sales leads. At BUILDINGBLOCKS, your digital advertising investment focuses on a tangible ROI, i.e., conversions and qualified leads. We guarantee it.
Reach your lead generation goals faster and more efficiently.
Truthfully, today’s prospective buyer conducting online research would rarely want to make talking to a sales representative a top priority. So, the timing has to be impeccable if you wish to have your outreach marketing efforts seen as beneficial and relevant. The beauty of marketing automation is that it can positively frame sales outreach by updating a visitor’s profile based on online activity.
For example, if a visitor downloads a form, or requests information from your website, modern automation software will note that behavior. Depending on your technical set-up, it can also alert sales representatives that the time to strike has arrived!
Partnering with BUILDINGBLOCKS provides access to the best technology to personalize, improve, and condense the buying journey for your customers. We create an efficient and enjoyable user experience that pinpoints the most promising leads and automatically guides them through the entire conversion process.
Use a simple approach to qualified lead generation.
Effectively connecting to targeted personas is the essence of successful lead generation. Do you know the persona of the three types of visitors to your business website? Are you sending the same message to each of them?
There is one primary reason why companies don’t see the kind of qualified leads and ROIs they’re looking for with online marketing. They typically promote themselves rather than meeting the unique needs of every persona that engages with their brand. Unfortunately, this is the ingrained traditional approach to online marketing that remains in the hearts and minds of business owners. However, once the focus transfers to the needs of online visitors, that’s lead generation!
Are you ready for a simple strategy for marketing success?
Growth goals matter. Lead generation is necessary to get you there.
At BUILDINGBLOCKS, we’ve become quite passionate about helping companies develop a system for consistently generating quality leads.
You have goals for your digital marketing campaigns; we have a way to get you there. Allow us to analyze your online marketing strategy, and its current performance to discover where your most significant marketing opportunity lies.