Online Marketing Insights
Be an even better marketer.
Is Video Marketing the New Focus for Businesses?
BUILDINGBLOCKS dives deeper into the realities of video marketing and how this trend heavily impacts how companies must now conduct business. To put it plainly, we believe it’s the new focus for…
Content Marketing: Common Characteristics to Your Success
There’s a reason why 56% of businesses worldwide spend more on content creation and marketing than other departments. That same reason is also why 80% of marketers plan…
Top Online Marketing Trends to “Glow-Up” Your Business
Discover the 5 sure-fire online marketing trends to further enhance your strategy and spring your business forward! If 2020’s lightbulb taught us anything, it was how vital…
Online Marketing Success In a Global Recession
Global recessions and economic crises do happen; yet, nearly 45% of companies don’t have an implemented online marketing strategy or plan in place for sustainable growth and…
The Six Reasons Why We LOVE Online Marketing
Are you like most business owners who want online marketing to work for you and bring in a nice return on investment? You’re not alone. There’s a quest among companies to…
SEO: Products & Services VS How People Search for Them
The most significant thing business owners need to know about SEO has nothing to do with their product or service. And that’s why many companies keep making this one mistake…
Make Your SEO Practices and Lead Gen Impact Merry & Bright
SEO and lead generation are as simple and as divine as a bright star that shown in the sky, humbly leading nobles and shepherds to the promised Messiah. Though both marketing…
Does Email Marketing Still Work?
So, what’s changed when it comes to email marketing? To put it frankly, we’d have to say, a lot! Potential buyers and online visitors today prefer to consume content that solves problems rather than reading…
Develop a Targeted Marketing Plan with IMPACT
Like the turkey hunter, you should carefully set your aim dead on the target before taking a shot. That set-up in the business world is known as the marketing plan. Our IMPACT plan…
5 Factors to Build Online Marketing Success for Veterans
Every business, including the over 6% of current Veteran-owned companies in the U.S., must understand that to effectively achieve online marketing success, it will require…
Don’t Get Spooked By Sponsored Digital Ads!
Digital ads continue to trump TV ads by leveling the playing field for small businesses to compete in the market. 2018 revenues for online ads passed the $100 billion mark for…
Is FALL really the best time to create a new web design?
Updating your web design in the fall offers various benefits. You can realign your site’s functionality and optimization, incorporate a new brand and marketing strategy…
Lead Generation Magnets that Stick with Your Web Visitors
Studies say that over 8 in 10 online visitors will opt-in with a lead magnet if they’re clear on what they’re signing up for. But this only applies to magnets that are effective at…
Online Marketing Strategy & Tactic Are Not the Same
Don’t be like King Saul in the David & Goliath story and get stuck using the wrong tactic for your strategy plan. You can avoid the stinkin’ thinkin’ most companies have about…
Know Your Top of Funnel VS Bottom of Funnel SEO Keywords
Did you know most business owners are unaware of the difference between top of funnel and bottom of funnel SEO keywords? And rightly so! You have more important things to…
