Online Marketing Insights
Be an even better marketer.
SEO: Products & Services VS How People Search for Them
The most significant thing business owners need to know about SEO has nothing to do with their product or service. And that’s why many companies keep making this one mistake…
Make Your SEO Practices and Lead Gen Impact Merry & Bright
SEO and lead generation are as simple and as divine as a bright star that shown in the sky, humbly leading nobles and shepherds to the promised Messiah. Though both marketing…
Does Email Marketing Still Work?
So, what’s changed when it comes to email marketing? To put it frankly, we’d have to say, a lot! Potential buyers and online visitors today prefer to consume content that solves problems rather than reading…
Develop a Targeted Marketing Plan with IMPACT
Like the turkey hunter, you should carefully set your aim dead on the target before taking a shot. That set-up in the business world is known as the marketing plan. Our IMPACT plan…
5 Factors to Building Online Marketing Success for Veterans
Every business, including the over 6% of current Veteran-owned companies in the U.S., must understand that to effectively achieve online marketing success, it will require…
Don’t Get Spooked By Sponsored Digital Ads!
Digital ads continue to trump TV ads by leveling the playing field for small businesses to compete in the market. 2018 revenues for online ads passed the $100 billion mark for…
Is FALL really the best time to create a new web design?
Updating your web design in the fall offers various benefits. You can realign your site’s functionality and optimization, incorporate a new brand and marketing strategy…
Lead Generation Magnets that Stick with Your Web Visitors
Studies say that over 8 in 10 online visitors will opt-in with a lead magnet if they’re clear on what they’re signing up for. But this only applies to magnets that are effective at…
Online Marketing Strategy & Tactic Are Not the Same
Don’t be like King Saul in the David & Goliath story and get stuck using the wrong tactic for your strategy plan. You can avoid the stinkin’ thinkin’ most companies have about…
Know Your Top of Funnel VS Bottom of Funnel SEO Keywords
Did you know most business owners are unaware of the difference between top of funnel and bottom of funnel SEO keywords? And rightly so! You have more important things to…
Can On-Site SEO Drive More Relevant Traffic to My Website?
Search engines hold power when it comes to your website’s visibility. With search engine algorithms evolving regularly, you need to view each element of your website as…
5 Irrefutable Laws of a Successful Lead Generation Strategy
Studies show that 85% of B2B marketers claim that lead generation is their highest marketing goal. Yet, the goal of any company website is to attract and convert visitors into…
Do You Know the Top Lead Generation Channels of 2020?
March retail websites received 14.34 billion visits globally, which was up from January’s 12.81 billion visits. Online surfers are evolving daily; so, it’s the perfect…
Optimizing Your Website with Lead Generation Strategies & Tools
Research shows that roughly 4% of people who visit your site are actually ready to purchase something. So, how do we reach the other 96%? You must collect…
How US Veteran-Owned Businesses Are Faring in 2020
Did you know that over 95% of veteran businesses are considered small and medium-sized enterprises? Learn more surprising stats and how they’re faring this year…
