Make An IMPACT

Does your marketing plan deliver results?

The Trouble With Tradition

For as long as companies have offered products or services, they’ve developed marketing plan strategies to encourage consumer purchasing. Yet, the traditional sales funnel concept dates back to the late 1800s. Consequently, it provides a simple metaphor for the path customers take on their way to purchase.

Unfortunately, companies and marketing agencies go about advertising while using this same funnel model. Therefore, the traditional way of advertising with Google, LinkedIn, Facebook, and other digital marketing platforms is wrong. (We’ll tell you why when we meet.)

Nowadays, there are hundreds of factors that influence each customer’s sales journey. However, the key to successfully connecting with them at the right moment is through creating an IMPACT – Internet Marketing Plan of Action.

There are 6 Essential Elements of an IMPACT – Internet Marketing Plan of Action

The critical elements of any successful online marketing plan include five concepts. Those concepts include product, price, place, positioning, and promotion, or the Five P’s of marketing. However, our IMPACT strategy also considers Six P’s for online marketing, which takes on a unique definition.

Process involves researching all aspects of you and your competitor’s online presence to identify the best opportunities to meet your objectives.
Positioning your product/service and brand value where your ideal persona engages online.
Promotion is your company’s brand message and how you present it to your customers in online ads, creative, and company collateral.

Packaging is your website or landing page. It also involves the strategic calls to action you use to engage customers with your products, services or solutions.
Placement refers to the marketing platforms where you place your ads, i.e., Google, LinkedIn, Facebook, or Apps.
Price is your investment in the success of your marketing plan. However, to achieve an exceptional ROI, you must follow specific industry practices.

Our Process for Generating an IMPACT

Internet Marketing Plan of Action

Do you consistently evaluate your team’s marketing strategy each year? If not, you should!

Yearly plans help you set your marketing on the right course for success. They also ensure your company’s business goals become a reality. Think of IMPACT as the strategic marketing plan that guides the direction of your team’s campaigns, goals, and tactical growth.

The following points outline the basic steps of implementing and managing your IMPACT, which we’ve designed to strategically optimize its success. Ask about our “Skin in the Game” Guarantee.