People and companies alike don’t get a second chance to make a first impression. That’s why your web design is undoubtedly one of the most critical aspects of your brand identity.
For any company, the website is its virtual front door for qualified lead generation. If online prospects don’t like what they see on your site, their knee-jerk reaction is to hit the “back” button and leave your site. Then they go to the previous search engine results and choose one of your competitors.
The bottom line is – you only get 3 seconds to engage visitors on your website.
So, what’s needed to keep visitors engaged beyond 3 seconds? Scroll down to see.