SMART-ER Goal Setting
& Marketing Guide
A tool to help you set, evaluate,
and adjust your marketing goals.
Position your business for growth with a clear goal and marketing strategy.
Setting marketing goals is crucial for small business success, but many struggle with vague objectives that lead to inconsistent results. We designed our SMART-ER Goal Setting Template to help you create clear, actionable, and adaptable marketing goals using the SMART-ER framework—Specific, Measurable, Achievable, Relevant, Time-Bound, Evaluate, and Readjust.
This guide will walk you through the process, provide real-world examples, and offer a fillable worksheet so you can immediately apply these concepts to your business.
Access your fillable resource now!
