Any platform for online advertising is what we all know as a digital ad. However, some business owners may not know that creating digital ads is one of the best ways to jumpstart quality lead generation. So, whether you encounter an ad on your browser, a social media app, or on a YouTube video, they’re all around us and, no doubt, here to stay.
In fact, online ads continue to trump TV ads by leveling the playing field for small and localized businesses to compete in the market. The following article discusses the many benefits of digital marketing and the importance of investing in sponsored ads.
It’s time to stop fearing the inevitable; the most common digital ads are still the paid ones!
When you’re placing an ad on a search or display network website or Facebook, for example, there’s a cost associated with prospects either viewing that ad or clicking on it based upon the strategy that is applied. However, that ad cost can be a lot lower, and the viewership much higher, compared to commercials. This is why digital ads have become the most critical channel for today’s marketers and businesses worldwide.
Intriguing stats, you should know.
Since the pandemic hit the world during the first quarter of the year, an unprecedented number of folks have turned to online shopping to make purchasing decisions. For instance, 4 out of 10 of the world’s population have a consistent internet connection.
A 2018 Google report also revealed some startling research statistics. Here are just three mind-boggling results:
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- Revenues for digital ads in 2018 surpassed the $100 billion mark for the first time.
- The year 2018 also showed that nearly 5 billion people conducted online searches each day, which meant a total of 1.2 trillion searches made for the whole year.
- Roughly 90% of online searchers don’t have their minds made up yet about their purchase before they begin their search! Smart businesses can leverage this type of information when they first understand potential buyer behaviors while also ensuring they perform the proper ad set-up and creating a website that works (meaning converts visitors into leads)!
Can you imagine the number of lead generation searches and revenues from online ads by the end of 2020? We cannot wait to look at the numbers compared to 2018, and even 2019 for that matter.
How you can benefit from investing in digital ads
With so many more people surfing the web for much-needed products and services, you must know there are tremendous benefits available for your business. For one, your digital ads have the opportunity to make the broadest reach with the least amount of investment dollars – IF your ad is done right!
Second, it’s essential that your business understands how to set-up sponsored ads and generate the right kind of leads. Companies should always aim to invest only where they are likely to create the most significant ROI.
Keep reading to learn about the top three benefits to lead generation digital advertising!
From terrifying to terrific – Sponsored online ads allow the local guys an opportunity to compete with less cost.
With most traditional marketing methods, it can still be difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the marketing budgets to allocate for TV ads, radio spots, and more. This makes it hard for small companies to compete.
The top benefit of digital marketing is its cost-effectiveness. In the long run, you ultimately save money with marketing online and obtain more qualified leads. And in the end, this puts smaller businesses on the same playing field.
When people conduct an online search, they’re looking for something specific and prefer they find it in a nearby and convenient location. And depending on your industry, at least 2 – 6% of potential buyers will click on sponsored ads. What would a 2% to 6% increase in prospects mean to your business? Prayerfully, a lot, as long as you position your business correctly.
Side note: If your digital ad campaign is coupled with a solid SEO campaign, the percentage increases by an additional 8 – 12%. However, the big question is this – Are buyers able to find your business online?
The game can sometimes be gruesome, but you can’t win if you’re not playing!
Reasons to get in the game:
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- Online advertisers can make an average of $8 for every $1 they spend on Google Ads. That’s an 800% return on investment (ROI)! Would you spend a dollar to make eight dollars? We would – all day long!
- You’ll get what you pay for. The majority of search ads will appear first on the SERPs. These same ads are typically above any organic search results.
For instance, let’s consider pay-per-click (PPC) advertising. PPC allows businesses to choose their budget by setting the amount of investment that works best for them. Overall, choosing a budget is one of the unique advantages that PPC can offer to those who choose digital marketing.
With using sponsored advertising, like PPC, it’s not just about the budget; there’s a bigger question to consider. What ROI will the budget generate for your business? As a business owner, entrepreneur, or marketer, the numbers always have to make sense.
Here’s some shocking news – Potential buyers really do click on ads, especially those that resonate with them during the purchasing process.
When buyers begin their online search for products and services, you want them to make a connection with your business quickly, choosing you over the competition. Ads help you do just that. In fact, this is another significant benefit to digital ads. Although you may not click on ads, know that many potential buyers do. And it’s those same ads that can help your company reach prospects at the start of the buying journey.
The buyer’s journey may start with an online search for a product or service, using a specific keyword, phrase, or question unique to your ideal buyer. Knowing what THEY are searching for is much more valuable than what you want to say about your business.
Buyers are looking for something that solves a problem or meets a need they have. If you offer a solution unique to that need, it’s the right time to make a positive impact with a paid digital ad at the top of a search result.
This information isn’t spooky; it’s spectacular… When you properly position digital ads with the right message, you improve the probability of connecting with buyers.
Online advertising gives you a chance to capture your target audience’s attention to the advantage of simple organic searches.
When you use the right kind of marketing strategy, targeted search ads will allow you to anticipate prospective buyers’ needs and wants. With time, you’ll begin to see how your search ads’ analytics can help you make the proper adjustments and reach more buyers.
Having an effective marketing campaign means conveying the right kind of crafted messaging to the right people. What you say and how you say it matters when making a relevant connection to those you want to reach. Of all the perks that come with sponsored digital ads, perhaps the most significant advantage is the ability to laser target unique marketing personas.
Time to throw away those ghoulish ad-spend behaviors and invest in good success!
We understand when businesses say they’ve tried sponsored ad campaigning and didn’t see the success they were anticipating. And we also understand the apprehension that comes with making another investment. Yet, there is so much more information and cutting-edge strategy that comes with digital advertising the right way! Please allow us the honor of meeting with you to discuss your opportunities for good success. Freely connect with us online, or call 281-203-0529.
