Digital Advertising & PPC Services
Attract your ideal customer when they need your services most.
When you hear the words digital advertising, what comes to mind?
Most of us already have a pretty good idea of what digital advertising or PPC looks like. However, it’s a little harder to nail down precisely what it means — and how to do it well.
From the printing press to pop-up ads on your favorite App, advertising has undoubtedly evolved. And despite this fact, the need for businesses to advertise has not changed. Yet, what has changed are the techniques and best practices that make for quality digital advertising or PPC campaign.
We’ve partnered with Google and other leading platforms to place your ads at the forefront of search engine results. We’ll also utilize any other prominent platform that will support your business goals to acquire qualified sales leads. At BUILDINGBLOCKS, your digital advertising investment focuses on a tangible ROI, i.e., conversions and qualified leads. We guarantee it.
Five best practices for successful online advertising you should know about
As mentioned above, our main goal is helping you invest marketing dollars that focus on qualified lead generation and sales. Part of this strategy is to apply today’s top five best practices for digital advertising. They include:
01
Make sure your ads link to relevant landing pages on your website.
There’s nothing worse than sending an intrigued and potential customer to a broken or old link on your site. Bad or old landing pages will quickly deflate a potential lead’s interest and encourage them to never return to your site. So, when it comes to digital ads, make sure you get your basic landing page requirements right the first time.
02
Utilize high-quality images.
You’ll want images that captivate and reflect your audience, along with ensuring they also best compliment the ad text. Even more, high-quality images will have the ideal resolution size and integrate well on any digital device visitors are using.
03
Create personalized messages and dynamic......
What you say in digital advertising and how you say it is everything to generating quality leads. Personal advertising has become mainstream in 2020 because it offers customized and relevant messaging tailored to the buyer’s search journey. Then, creative and to-the-point content will further capture and compel buyers to take the next steps to learning more.
04
Include interactive rich media.
Another must-have in today’s digital advertising world is the use of video banners, GIF animation, audio, and text hovering effects. All these forms of rich interactive media, when utilized tastefully, become valuable tools for strategy success.
05
Test, test, and don’t forget to test your campaigns.
As with any great campaign, it can quickly go sour if you don’t test it thoroughly before you launch it. You’ll also want to carefully monitor it regularly to ensure it’s working for you. Part of this process is to test the copy, the links, calls-to-action on the displays, and the responsiveness of the ads on various devices.
Need Help?
Connect with BBMS online today!
Case Study
Client Name
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Challenges/Goals
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Process
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Results
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